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Amna Hameed, the founder of Podur has always been intrigued with fabrics and fashion having an innate understanding of structures, silhouettes and attention to detail. Having studied and graduated with a BA Interior Architecture and Design, Amna has acquired knowledge of design both through her profession and fashion, as both fashion and design compliment each other, working hand in hand to frame one another

At the heart of Podur lies a commitment to crafting garments that embody understated luxury. Our signature aesthetic blends creativity with simplicity, bringing premium fabrics to life through delicate detailing, empowering embroidery, and thoughtful silhouettes. Each piece is a testament to the art of timeless design, tailored to enhance confidence and self-expression.

Tailoring is not just a craft for us; it is an art form worth preserving and invigorating. We work with some of the finest craftsmen to deliver sartorial elegance through modest fashion. Our collection celebrates femininity, combining exclusivity with wearability. Each design reflects our dedication to empowering women with clothing that aligns with their values while making them feel their best.

We have set it as our mission to help others throughout our value chain. To set this in motion, we have chosen to place our production facility in a village in Sri Lanka. Countless women in Sri Lanka grow up with talent behind closed doors, which they are unable to utilise due to societal restrictions.

Our facility in Sri Lanka consists of employees who are mostly young women from the local village who are extremely skilled in tailoring and craftsmanship but without the opportunity to showcase their talents. We have ensured our facility meets our team members’ comfort to work by implementing company morals which respect their cultural values and family lives. Podur has proudly employed these talented young women with professional training in tailoring and pattern making, in return gaining a sense of nurturing and developing.