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Our Story

P o d u r : the Latin word for decency and a sense of integrity;

Our company values are based around this concept, the ideal of modesty and elegance; these principles are depicted within our designs reflecting the core significance of the word P o d u r.

Our Abaya’s are inspired by the essence of timeless sophistication and refinement, illustrating the epitome of contemporary infused with tradition. Our signature aesthetic balances demiurgic with simplicity, paying attention to delicate detail, premium fabrics and empowering embroidery.

A collection of modest tailoring that celebrates femininity and self-expression, our signature morale.

Amna Hameed is the founder of P o d u r. Amna has always been intrigued with fabrics and fashion having an innate understanding of structures, silhouettes and attention to detail. Having studied and graduated with a BA Interior Architecture and Design, Amna has acquired knowledge of design both through her profession and fashion, as both fashion and design compliment each other, working hand in hand to frame one another.

P o d u r encompasses Amna's vision of creativity, distinctiveness and simplicity, which is reflected within each individual piece. P o d u r Abayas gives women a sense of sophistication.

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